Course Title: International Business Fundamentals

Grade: 12

Ministry Course Code: BBB4M

Course Type: University/College Preparation

Credit Value: 1.0

Credit Hours: 110

Prerequisite: None

Policy Document: The Ontario Curriculum, Grades 11 and 12, Business Studies, 2006

Growing Success – Assessment, Evaluation and Reporting in Ontario Schools,2010

Course Description:

This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for postsecondary programs in business, including international business, marketing, and management.

Overall Expectations

 

There are five strands in BBB4M and the overall expectations for each strand are as follows:

Business, Trade and the Economy

 

  1. Demonstrate an understanding of terminology,concepts and basic business communication practices related to international business;
  2. Analyse the impact of international business activity on Canada’seconomy;
  3. Demonstrate an understanding of how international business and economic activities increase the interdependence of nations.

 

The Global Environment for Business

 

  1. Analyse ways in which Canadianbusinesses have been affected by globalization;
  2. Demonstrate an understanding of the factors that influence a country’s ability to participate in international business;
  3. Assessthe effects of current trends in global business activity and economic conditions.

 

Factors Influencing Success in International Markets

 

  1. Analyse the ways in which cultural factors influence international business methods and operations;
  2. Assess the ways in which political, economic, and geographicfactors influence international business methods and operations;
  3. Identify and describe common mistakes made by businesses in international markets;
  4. Evaluate the factors currently affecting the international competitiveness of Canadian businesses.

 

Marketing Challenges, Approaches and Distribution

 

  1. Assessthe challenges facing a business that wants to market a product internationally;
  2. Compare the approaches taken by various companies to market their products internationally;
  3. Demonstrate an understanding of the logistics of, and challenges associated with,distribution to local, national, and international markets.

 

Working in International Markets

 

  1. Analyse the ways in which ethical considerations affect international business decisions
  2. Assess the working environment in international markets;
  3. Demonstrate an understanding of the process for crossing international borders as it relates to international business.

COURSE ORGANIZATION

Unit 1 The Global Environment for Business 30 hours
Unit 2 Business and Trade 18 hours
Unit 3 Factors Influencing Success in International Markets 24 hours
Unit 4 Marketing Challenges, Approaches, and Distribution 24 hours
Unit 5 World Markets and Careers 14 hours
TOTAL   110 hours